Raymond Hanemaaijer · founder & operator
I run my own fitness apparel brand across 10+ European markets, source factory-direct in China, and operate the whole machine with AI agents I built myself. No theory. I coach founders with the playbook I use every single day.
Track record
Everything I teach comes from operating my own brand: a women's fitness apparel label sold across the Netherlands, Italy, Spain and 10+ EU markets. Designed here, produced at partner factories in China, scaled with paid media.
Ultimate Gainz · my own brand
Advertising, webshop, email, customer service and the China supply chain, all under one roof. When one operator owns every lever, the levers start working together: creative feeds the store, the store feeds the ads, margin funds the scale.
Built from the Netherlands. Produced factory-direct. Run with AI.
The AI system
Not a chatbot bolted on the side. A command center that buys media, answers customers in four languages, closes the books and talks to my factory in Chinese, while I make the calls that matter. Every Monday it briefs me like a board meeting.
Live campaign data with AI verdicts: scale, review or hold. Every budget change is validated first and pushed with one approved click. Guardrails are code, not promises.
Every ticket triaged and drafted in the customer's own language, grounded in my policies and live order data. Humans approve, the system learns from every send.
Revenue, ad spend, landed COGS and profit in one live P&L. Forecasts built on real pace, and a Monday morning briefing written by AI.
My supplier sees escalations in Chinese, I see resolutions in English. Defects, reorders and address changes flow without a single email chain.
Work with me
One on one, direct, no slide decks. We take the three things I do best and install them in your business, working on your real brand, your real numbers and your real suppliers.
A brand is the cheapest media buy you will ever make: it compounds. We build yours so it can carry paid traffic and premium pricing.
From factory floor to your customer's door. I source my own products factory-direct and I will show you exactly how the supply chain really works.
The layer almost nobody teaches, because almost nobody runs it. Build the AI back office my company runs on, tuned to your brand.
We map where your brand stands, where the margin leaks, and whether we are a fit. Direct answers, no pitch.
You get a concrete operating plan across brand, supply and AI: what we build, in which order, and why.
Weekly working sessions on your live business with direct access to me in between. You leave with systems, not notes.
Limited spots. I still run my own brand every day, which is exactly why this works.
How I work
I am Dutch, so you will get it straight. Progress comes from routine, not mood. I show up, do the work, and build systems so the work keeps happening when nobody feels like it. That mindset built my brand and it is the first thing I transfer to the founders I coach.
I do not sell advice I have not paid for myself. Every framework comes from my own ad account, my own factory visits, my own AI agents in production. When we work together, we work on your real business, and I only win when your brand wins.
Start here
Tell me where your brand stands and where it should be. I reply within one business day.
Book an intro callor write me directly · hello@rayo-marketing.com